1. Draw up a growth matrix.
Plug everything you do in a work week into one of these four boxes.
If you love doing it and it is helping you grow your business plug it in the top left hand quadrant. Note here that something that makes money in your business may NOT necessarily be helping you grow your business. The business owner who still sees all their own clients isn’t growing their business, they’re growing their job. Growth comes from leverage and you can’t leverage one on one time with yourself.
If it helps you grow your business but you don’t love doing it – it goes in the bottom left hand box. Love it but it’s not about growth, right hand top. Don’t love it and it’s not about getting growth, bottom right hand side.
I’ve found the easiest way to do this is to go back over a week’s dairy / schedule and just start plugging things in. Mark my words: your first instinct for where something should go may not always be right. Keep asking yourself is this really helping to GROW my business.
Once you’ve got your matrix sorted, this is what I recommend you do with each area:
2. Read this post by Scott Ginsberg
Short, sweet and done. Now I’m off to grow my business!
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