Pages

Thursday, August 16, 2007

A simple difference is all it takes

I was in full multi-tasking glory; typing, skyping and emailing, when I called my hairdresser the other day. I was calling to make a simple appointment and was (obviously) not paying full attention to the call.

The answer to my ringing phone was “Welcome to Bladerunner, how can I make your day today?”

How can they make my day today?

I can’t remember ever having been asked how someone could make my day on the phone. It was unexpected, different and it got my attention.

I had an instant shift from multi-tasking maniac to a smiling fan and all it took was a change in the way they answered their phone.

What could you subtly change about the way you to do business to have this same effect?

No comments:

Post a Comment