Thursday, August 16, 2007

A simple difference is all it takes

I was in full multi-tasking glory; typing, skyping and emailing, when I called my hairdresser the other day. I was calling to make a simple appointment and was (obviously) not paying full attention to the call.

The answer to my ringing phone was “Welcome to Bladerunner, how can I make your day today?”

How can they make my day today?

I can’t remember ever having been asked how someone could make my day on the phone. It was unexpected, different and it got my attention.

I had an instant shift from multi-tasking maniac to a smiling fan and all it took was a change in the way they answered their phone.

What could you subtly change about the way you to do business to have this same effect?

By Kirsty Dunphey with No comments


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