I was in full multi-tasking glory; typing, skyping and emailing, when I called my hairdresser the other day. I was calling to make a simple appointment and was (obviously) not paying full attention to the call. 
The answer to my ringing phone was “Welcome to Bladerunner, how can I make your day today?” 
How can they make my day today? 
I can’t remember ever having been asked how someone could make my day on the phone. It was unexpected, different and it got my attention. 
I had an instant shift from multi-tasking maniac to a smiling fan and all it took was a change in the way they answered their phone. 
What could you subtly change about the way you to do business to have this same effect?
Thursday, August 16, 2007
A simple difference is all it takes
Added Jan 6, 2010, 
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