A few years back someone came up to me and asked if I was “Real Estate Kirsty”.
Now to me, “Real Estate Kirsty” sounded like she should have her own action figure and superhero costume, it was quite a bizarre moment really.
But the more I thought about it, the more I liked it because:
• It was spot on for my branding at the time in my local area
• It meant that this person remembered not only my name but what I did
• It was soo much better than “real estate KRISTY”!
So what would your action figure be? Lawyer Simone, Jack of All Trades Jack, Hairdressing Harry?
But more so, are people associating you with what you do. If someone needed a real estate agent, I would have loved for them to have thought of “Real Estate Kirsty” first. What or who do your potential clients think of when they think of your industry?
Sign up to Kirsty's weekly email online at: www.kirstydunphey.com/weekly.html
Now to me, “Real Estate Kirsty” sounded like she should have her own action figure and superhero costume, it was quite a bizarre moment really.
But the more I thought about it, the more I liked it because:
• It was spot on for my branding at the time in my local area
• It meant that this person remembered not only my name but what I did
• It was soo much better than “real estate KRISTY”!
So what would your action figure be? Lawyer Simone, Jack of All Trades Jack, Hairdressing Harry?
But more so, are people associating you with what you do. If someone needed a real estate agent, I would have loved for them to have thought of “Real Estate Kirsty” first. What or who do your potential clients think of when they think of your industry?
Sign up to Kirsty's weekly email online at: www.kirstydunphey.com/weekly.html