Kirsty's on TV: TripleJ's Hack Half Hour - ABC2, Monday 6th October at 8.30pm

Kirsty's going to be on the new Hack Half Hour TV show this coming Monday. Kirsty was asked to come in and provide her opinion when the Hack Half Hour asked: is the great Australian dream a crock? Could buying a house in your twenties actually be a flawed dream? Should we be spending our money on other things or just be concentrating on having a good time?

To find out more, or to view the episode after it airs head here: http://www.abc.net.au/triplej/hackhalfhour/programs/

The Hack Half Hour is a show that gets everyone talking about the issues that impact on your life. In a comfortable setting like your own local you can be part of the conversation and hear views that explore opinions and experiences you may not have heard or seen before. This is a show about your world and the things around you, so be a part of the conversation!

By Kirsty Dunphey with No comments

5 Simple Tips To Have More Media Love

To release or not to release that is the question (press release that is) – and if that is the question, my answer is always to release! To follow are 5 simple tips to get more loved up with the media:

1. Set yourself a press / media release goal. I think once a month is a good frequency, but if you’re not doing any now – what about once a quarter. Don’t have enough to write about each month? (new staff member, award, record sale, new premises, community involvement) – why not use this as a trigger to remind you to make something happen!

2. Start to form relationships with the journalists that cover your business. Send them a card or small thank you gift after any media coverage. Keep their contact details on file and send releases targeted to “their” type of story direct to them.

3. Be snappy. If your local newspaper or TV station calls you wanting a quote or an interview, get onto it quickly. Chances are they can’t (and won’t) wait for you to finish your lunch.

4. Invite your local media to all your events (Christmas party for photos and a slice of cake, grand opening for bubbly and an interview).

5. Check out http://www.pressreleasegrader.com/ once you’ve written your press release to have it “graded” online.

Thanks to Joan Stewart’s http://www.PublicityHound.com/ newsletter (which is fabulous) for the following tip off about a great little online tool:
Joan tells us that the grader deducts points for:
--No links high in the release.
--Not using "###" at the end of the release, the universal code for "the end."
--Incorrect use of anchor text. That is, the words on the page that link to a website.
--Gobbledygook words like "flexible," "scalable" and "robust."
We just trialled it on our latest press release and it was so simple and easy to use! Australian users take note that it may not think your phone number is valid as it’s a US based tool.

Sign up to Kirsty's weekly email online at: www.kirstydunphey.com/weekly.html

By Kirsty Dunphey with No comments

UK apprentice - so not Trump!

I'm loving watching all four seasons of the UK version of the Apprentice online right now.

Check out the playlists here: On YouTube.

Or start watching season4, episode 1, part 1 below:



Sir Alan Sugar is really different from The Donald in the US version, but a copy wouldn't be half as satisfying. Brace yourself, the Brits swear a LOT more and there's more of a focus on Sir Alan finding an "apprentice", whereas in the States, the show's winners are almost always very successful entrepreneurs in their own rights.

Also check out this recent news article on what Sir Alan's up to now http://www.ft.com/cms/s/0/4f838524-4898-11dd-a851-000077b07658.html

By Kirsty Dunphey with No comments