Friday, September 21, 2007

Don’t think the whole world knows what you do

I just received yet another text message from a company I have no recollection of. The text read “Garments ready for collection at XYZcompany”.

The first time I got this message I had no idea who XYZcompany (of course not their real name) were and only figured it out after the second text by asking random questions of a workmate.

Were they my dry cleaner? Were they a repair shop I’d ordered alterations at? Were they a clothes store? I literally had no idea and their text message gave me no clues.

When you’re sending out correspondence from your company – please don’t assume that people will remember your company name. It’s easy to get tunnel vision with this sort of communication thinking that if someone has used your company’s services they’ll instantly recall the name – but trust me – they may not. Why risk the frustration?

This message would have hit its target first time up if they’d simply said: “Garments ready for collection at XYZcompany uniforms, ph: 6355 5555, 123 Smith Street”.

PS – we just went and picked up our “garments” – and they’re fabulous!

By Kirsty Dunphey with No comments


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