Friday, September 4, 2009

Put The Magic In

The highlight of every weekend I spend in Melbourne is a trip to the magic shop in Southbank. Yes, I’ll happily confess I’m crazy for the magic. I’ve always loved it. But I don’t go into this shop just to buy magic tricks.

Every time I go into this shop it’s an experience. The staff are all dressed in bow ties and when asked, or even sometimes when you don’t ask, they’ll start demonstrating their wares by performing fantastic magic tricks. I adore watching their demonstrations (they’re flawless and funny) and it’s great for business. I want to do EVERY trick they show me and I tell all my friends (and now you guys!) that they have to go into the shop.

Cost to the shop? Nothing. When the staff are busy serving, they don’t do tricks, it’s just in between customers buying. The benefit? Immeasurable I’m sure.

Now while a magic shop can literally create magic in their shopping experience, I don’t think it’s a feat beyond any business.

The restaurant Bubba Gump (based on Forest Gump) in the States did it for me by having a sign on each table that could be flipped to say either “run forest run” or “stop forest stop” depending on whether you wanted service for your waiter. I loved it so much I thought about getting my own portable version to take to every restaurant with me (it’s so frustrating to wait and wait for service!)

How will you create magic in your business today?

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By Kirsty Dunphey with No comments


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