If you haven’t read Rework by Jason Fried and David Heinemeir Hansson yet – go buy a copy, it’s simple and brilliant and has made me significantly rethink a lot of the way I do business. Page 70 Rework of says “Build half a product, not a half assed Product.”
I love this statement and the simple truth around doing a smaller portion of work well rather than trying to be everything to everyone. It’s the reason our real estate agency Elephant Property does one thing – residential property management – instead of trying to do commercial and sales and 5 other things half assedly.
It’s the reason ReallySold just helps real estate agents write better ads. The original concept that spawned ReallySold started as a website that offered about 60 different training and assistance features to real estate agents. As I was going through the planning stages for my behemoth real estate training site, the component that helped agents write awesome ads was the 1 in the 60 that I was the most excited about. It could also be implemented quickly and done well. In that instance I built 1/60th of a product – but it was the right choice.
Are you trying to do too much? What’s are you best at? What can you astoud and wow people by doing? What can you be a rock star at?