Thursday, March 15, 2012

Stuff up or time to give stuff up?

I just got an email apology.

It was from a photography blog I had subscribed to saying that they hadn’t clicked a certain button to make my email subscription happen and therefore I wasn’t getting their updates.

It didn’t end there though, as an apology, the photographer included a gift book (pdf version) which I’ve already started reading and am really enjoying.

Now, getting down to the bare facts, the photographer could have simply clicked the button, fixed the problem and I probably would have been none the wiser.

But she owned up, she coughed up (something of value to me that didn’t cost her anything) and I’m now a more loyal fan than I was before the stuff up.

What could have been a negative or a nothing, is now a big positive.

Have you stuffed up lately? (Who hasn’t is probably a better question?) Is it time to own up and fix the situation and make it a positive, or fix it in silence? The choice is yours, but I know which solution I enjoyed the most this time.

PS – the blog is and she doesn’t just write about Photography – in fact our guest article is from her this week in our newsletter.

By Kirsty Dunphey with 2 comments


Hmmm...the skeptic in me is wondering if she really forgot? Sounds like a clever marketing tactic to me :-)

You make a good point Jen! Kirsty

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