Thursday, April 19, 2012

Don’t forget to write a review!

As I checked out of Ford House in Bridgetown, WA just recently they softly called out to us as we were leaving “don’t forget to write a review on TripAdvisor!”

It was a soft request, not pushy at all. We’d just told them what a delight we’d had staying there, so it was in fact the ideal time for them to make the request.

As someone who uses TripAdvisor religiously to “scan” future accommodation places I do feel the need to give back and leave my own reviews. Only – I don’t always do it!

I’ve had a great time (and voiced my opinion to the owners / staff) so many times at accommodation places and I’ve sporadically left reviews on TripAdvisor, but I’ve only ever been asked to do so twice. I absolutely left reviews for both those places. The others, it’s hit and miss as to whether I remember to do so.

How simple is it to say to guests leaving “don’t forget to write a review on TripAdvisor!” How simple is it to survey your clients to get a testimonial? How simple is it to ask a happy client to “tell a friend” or offer them an insentive to do so.

Simple. And yet, I’ve stayed at hundreds of hotels and visited hundreds of tourist destinations and been asked to leave a review twice.

When was the last time you asked for a review?

By Kirsty Dunphey with No comments


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