Thursday, December 19, 2013

Proof of the Proof


A girlfriend, very fabulous, very creative, asked me to proof a crowd funding idea she has for a business this week. She always has a fun spin on things and never likes to be called the CEO of a company.

So she’d made up a name that had a play on her business name in the job title. Only…. I had to let her know, upon proofing her presentation, that her choice of unique job title was also slang for a lewd sexual act. Oops!

Just goes to show, a simple proof read by someone with fresh eyes can pay huge dividends.

And clearly I need to take my own advice after recently sending my clients a card telling them of our recent award success that "None of it happens with you" clearly missing the word "out". Oh dear!



By Kirsty Dunphey with No comments

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