Thursday, January 8, 2009

Book Review - Business Stripped Bare by Richard Branson

To me, this book is a perfect follow on from Losing my Virginity and I enjoyed it more than Screw it, Lets do it. Yes, it’s a not so thinly veiled sales pitch for all things “Virgin”, but it’s also a fabulous insight into one of the more interesting business minds on the planet. Being Australian I was surprised at how much of an Australian focus there was with the tales about Virgin Blue and I think US readers would get the same feeling with the parts on the mobile networks there. There were times I cringed (Branson conducting a job interview from under his sheets in his bed) and others when I was super envious (mainly at the mentions of Necker Island) and more when I was in awe (this book conveys a far more philanthropic side to Branson that in his others). Easy reading and a great insight.

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By Kirsty Dunphey with No comments


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