Tiny things engender big loyalty

I picked up my little girl from gym child care this afternoon and as we were about to walk out the door one of the carers handed me this:

My first mother’s day present from my little girl. She’d decorated the heart and they’d made them together earlier in the week.

Total cost to the organization – maybe one or two dollars? Loyalty cost to the organization – (a very clichéd) priceless.

Thanks to the fabulous people at Orbit fitness for making my day and reminding me of a very important business lesson!

By Kirsty Dunphey with 1 comment