Think about your business in terms of each
individual component for a moment.
A hairdresser might break it down into:
- ·
Cutting
- ·
Colouring
- ·
Hair competitions
- ·
Styling
- ·
Product sales
- ·
Make up etc
An accounting might have the categories of:
- ·
Tax returns
- ·
Audits
- ·
Company
- ·
Individual etc
Now bear in mind –these are just guesses
above, neither is my field – my accountant and hairdresser can both attest to
that!
Our focus at Elephant Property since the
beginning of September was set when the whole team agreed to a specific set of
measures based around the areas of:
- ·
Arrears (late rental payments)
- ·
Maintenance
- ·
Invoices (where tenants need to
pay owners or tradespeople money)
- ·
Feeling of well being in the
team
- ·
Hand written cards
Let’s take one of these measures as our
“focus” for this blog post. Arrears. In our real estate agency a tenant is in
“arrears” (behind in their rent) when they’re one day behind or late with their
rent. Ever since our inception in 2009 we’ve prided ourselves on following up
late rental payments if a tenant is even one day behind and we’ve always had an
extremely low percentage of rental arrears.
BUT. We wanted to “change the game” and
become truly exceptional at this area.
Prior to September our record for zero
tenants even one day behind in their rent was three days in a row. And as a
disclaimer this was set in our first year of business when the size of the
number of properties we manage was tiny.
And ever since 2009 it had seemed like a
barrier we couldn’t break through.
Speak to anyone in the industry and they’ll tell you that many of them
have never even seen one day without arrears –so three would probably seem
great! We knew however, that if we
pushed ourselves we were capable of more. If we focused on this area we were
confident we could break our old record.
These are the steps we went about in terms
of drilling down our focus:
·
First we had a goal – well two
actually:
1. Break the old record
2.
Consistently for three months
running keep our arrears under four per day. “Four” being days behind. Ie: if
we had two tenants one day behind on a particular day- the tally for that day
would be 2 – and a pass. If we had three tenants all two days behind – that
would be six and a fail. We’d keep a running tally for the month and if we
averaged less than 4 per weekday we “passed” the month. (If we got zero on any
day it subtracted five from the tally and if we got a new record we
automatically passed the month).
·
Where we had always been right
onto every tenant the day they fell behind we got more proactive and figured
out which of our tenants (historically speaking) were likely to fall even one
day behind and we started contacting them significantly prior to them falling
behind to put plans into place so that they didn’t set us off track.
·
And finally – we all took it
personally. The goal we set involved a team trip to Melbourne as a reward – but
I honestly think just the fact that we set ourselves the goal in writing made
it that much more visible. Just this morning as I write this (Tuesday, 27
November) we’ve had a zero arrears day, but Sally and Catherine on our team are
already working on our next potential hiccup – a tenant who may fall behind on
Friday and I’ve just seen 4 emails back and forth about how we’re not going to
let that happen. That’s personal to them. They care. They’re invested.
How did we go with our goal? In September
we started well, but had two tenants whose arrears, despite our strict follow
up and efforts we couldn’t overcome. In short – we failed for the month. Importantly – we didn’t give up or let
that initial failure derail us.
Here’s how October looked:
After one solid month of focus (September)
– even though we didn’t achieve our goals – you can see that focus paid off in
October. Not only did we get a new record, but continuing on into November we
smashed our old record with 8 days of zero arrears in a row.
Here’s November so far:
The “7” anomaly in November is due to the
public (and bank) holiday in Launceston (my home town) on the Monday.
As you can see, right now as I write we’re
on track for a new record (we hope!) with 6 days at zero. Want to know how we
went? Shoot me an email – I’d love to tell you – Kirsty {at} elephantproperty.com.au
This extreme focus on just a few areas of
our business has resulted in big goals across lots of areas. November will be
the best month our company has ever had, our satisfaction levels across the
team and company are at all time highs and the great thing about focusing on
something for a long period – it becomes a habit. Our team is now habitually
crazy about arrears follow up. I hope I can tell you soon that we’ve hit double
digits!
So now back to you. What do you need to
focus on in your business.
Here’s the steps again:
- What goal will you set and how will you
measure success?
- What will you do differently to how you’ve
already done?
- And who’s going to get personally involved
and WHY?