I recently stumbled across a super cool TV show called “Hotel Secrets” – it’s like travel porn for someone like me who is obsessed with travel. In watching an episode today I became enchanted with Ashford Castle in Ireland (http://www.ashford.ie/) and it immediately got added to the travel section of my goal box (my form of a bucket list).
It is spectacular – a real castle steeped in history, tradition and stone. The other thing I loved? In introducing the castle, the manager took time to introduce 5 or so staff members listing how long they’d been working there – 30+ years, 20+ years, 15+ years… the list went on and on with one chap being there over 60 years.
Imagine how well you’d know your job and your environment after that time? Imagine how great a workplace it would need to be to have you stay that long? You got a sense of the character of the castle and it’s staff in the 30 seconds the staff were being introduce that was infectious. Their website even has a section devoted to the “characters of Ashford” and of course it lists the time each has spent with the castle. It made me instantly want to go and revamp our website to get more personality across. What about your promo materials & website? How well do they convey the personality behind your brand?
Thursday, November 14, 2013
Added Jan 6, 2010,