Thursday, November 7, 2013

The value in a dress rehearsal

My beautiful eldest daughter was the flower girl in one of the most fun weddings I’ve ever been to this Saturday just gone. And she looked picture perfect with cute little silver shoes, a gorgeous hand knitted cardigan courtesy of Nanna and a superb white dress chosen by the bride and I.

Only problem was… the dress came right to the floor so that every time she tried to walk she stepped on the dress and almost fell over. Now we’d done what I considered a “dress rehearsal”. We’d put the dress on, we’d practiced throwing fake flowers and we tried on the shoes. But silly me, I hadn’t actually had her try and walk in the dress!

It reminded me oh so clearly that for a dress rehearsal to be any good – you have to step through every part of the process as silly and minute as they may seem at the time.

Before your new staff member is let loose on any member of the public, have they had a full “dress rehearsal” with a team member or their manager right down from greeting the client, doing the full job function and then bidding the client farewell.

If you have staff members who pitch to clients for new business, get it filmed so they can (horrifying as it will no doubt be) watch themselves back in glorious detail – the best learning experience.

If you're sending out a card to all your clients - proof, double proof, have 6 people proof it (I just learnt this the hard way after missing the word "out" and telling our clients that our success wouldn't have been possible "with" them - oh dear).

And before you launch that new website have a whole bunch of people view it, test it, scrutinize it from every angle before you let the public loose on it!

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