Friday, December 7, 2007

Book Review - McDonald's - Behind The Arches

An Oldie But A Goodie

Most of us have heard the name of Ray Kroc, but to get an in depth look at the other key players (like June Martino) in McDonalds history is fabulously entertaining. I found myself quoting McDonalds trivia tit bits obsessively after reading this book. Did you know Ronald is actually Donald McDonald in Japan? Do you know why McDonalds in Germany serve beer? Do you know how much Kroc paid the McDonalds brothers for the operation? If you're a fan of this systems driven organisation and want an in depth year by year breakdown of it's history - grab a copy.

Sign up to Kirsty's weekly email online at:

By Kirsty Dunphey with No comments


    • Popular
    • Categories
    • Archives