Friday, June 13, 2008

Book Review - The Bear Necessities Of Business by Maxine Clark

Putting The Magic Back Into Business

Let me start this out by saying that I’m biased. I love the Build a Bear concept and have done ever since I saw my first store about 3 years ago. The cool thing about this book though is that you don’t need to have a business similar to Build a Bear, you don’t need to love Build a Bear in fact you don’t need to know anything about Build a Bear to gain some really important business lessons from this highly enjoyable book. From getting your staff to find ways to say yes to the red pencil award Maxine highlights business gems from the minute to the stellar. Un-bearably good reading.

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By Kirsty Dunphey with No comments


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