I’ve often woken up from a dream and in that hazy, woozy, post-dream reminiscing I’ve been sure that the story line of my dream was something worthy of a Hollywood blockbuster.
I’ve gone as far as to imagine the best lead actor and actress even a director. However when I go to recount the story line later on – it’s jumbled. It doesn’t make nearly as much sense. In fact sometimes what I’ve though was incredible in the wee hours of the morning seems darn pedestrian when I later try and make sense of it.
The same can be said for some business ideas I’ve had. What seems phenomenal at the time doesn’t hold up under later scrutiny. When I sit down to make an action plan and most importantly to define what would make that business idea stunning, unique and down right irresistible to a buying public an idea needs to stack up.
If you’re thinking of launching into business for yourself, the first thing I’d ask you is: “What is going to be special about your business?” Why will you be distinct enough to make your mark. To me, there’s no point launching into an endeavor without being able to succinctly and eloquently state why the public need you.
So, dreary dream or Hollywood blockbuster – the choice is yours.