Monday, May 16, 2011

A killer question when shopping for a service provider

I just got off the phone with a friend who was telling me about a time she was shopping for a new service provider.

Being an avid researcher she’d contacted most of the providers in the area she was looking in by phone and ruled out those who weren’t suitable so that she had 4 to interview in person.

Along with a long list of other questions, she asked one which I thought was an absolute stunner:

“Who’s the second best in your area (if you’re the best)”

I have no doubt none of the people she was “interviewing” were expecting that question and as such, she probably got very honest answers.

In fact, three of them told her the same name (that of the 4th provide she was interviewing). What a high compliment for this one person.

You can guess who she hired right?

If you were being interviewed and someone asked you this question, what would your game plan be?

More importantly, would your competitors (when speaking honestly) list you as the next best option in their marketplace?

By Kirsty Dunphey with 2 comments


Yeah, its a very good and know technique Kirsty. Most people use it and as you rightly suggested, it gives great results.!

Always like your posts, thanks for sharing the knowledge! I have give

Rare - glad you enjoyed it! Kirsty

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