Thursday, May 26, 2011

What’s your Rider?

I was just browsing the website of Seth Godin, a great writer and speaker and I came across his “rider”. For those of you who don’t know, a rider is a term I’ve only ever really heard used by those in the music profession before. It describes what they need to have the gig go off without a hitch (ie: white lillys in the dressing room, ample Evian water, a certain type of guitar amp, 7 nubile virgins for the drummer, you get the drift.)

Seth, being a bit of celeb, is well within his rights to call his technical specs his rider if you ask me. Have a read of Seth’s rider here:

It sets expectations and his requirements beautifully and succinctly. It’s clear and there’s no room for confusion yet Seth doesn’t come off as spoilt or a diva.

Clearly Seth’s learnt from less than perfect experiences over the years and so now he’s had the forethought to set the expectations right up front to alleviate future frustrations.

If you could educate your clients with a rider prior to them signing up to do business with you, what would it say? And while you may not call it a rider, how could you put something in place that serves the same purpose today to stop your future frustrations?

By Kirsty Dunphey with No comments


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