Wednesday, February 7, 2007

Swamp - That Special Feeling

I recently ate lunch with a girlfriend a new restaurant in a neighbouring suburb. This suburb is predominantly built on previously flooded land – hence the name of the restaurant “Swamp”.

I ordered some sushi, a ham roll and a banana smoothie for my lunch that day (hey – I like to eat!) and one thing really stood out. When my smoothie came to the table it was served in a massive cocktail style fish bowl glass, it had a cocktail umbrella, a snazzy yellow plastic seahorse and a fancy straw. Swamp had taken something fairly innocuous and created an experience I wouldn’t soon forget.

They took the ordinary – me ordering a smoothie - and with a few simple, not very costly techniques, they made it glamorous and unforgettable.

Today consider how you could you change an otherwise ordinary for one of your customers into something extraordinary? Congratulations Skye and Paul on a great new business!

By Kirsty Dunphey with 2 comments


It's all about presentation! I live in a small town with two competing flower shops. One shop just wraps the flowers, the other wraps the same flowers in the same paper, but uses raffia to tie them together and then adds a sprig of forget-me-nots and baby's breath-at no extra cost! which one do you think people enjoy getting?

KIRSTY (not Kristy)
Sorry about the wrong name-the brain thought one thing yet I typed something different.

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