Wednesday, July 2, 2008

What’s In A Name?

“Hello Crusty” read the first line of the email sent to me from a senior exec last week. Now – I’m used to (and can fairly readily excuse) the odd “Kristy” I get via email (my name is Kirsty, not Kristy, Kristen, Kirsten, Kirsti or the litany of others I get called). But “Crusty”!! That was a first and a typo that cracked me up.

But while I was chuckling away at my new name (I’m printing up new business cards as we speak) it reminded me that you can read as many business blogs about the most complicated and exciting business concepts in the world, but if you can’t get the basics right (like: spelling someone’s name correctly, adhering to a client’s preferred method of contact, displaying your opening hours on the front of your retail store, responding to emails within a specified period of time) what’s the point?

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By Kirsty Dunphey with 3 comments


At least it wasn't referring to your age!!!
Oh, I sometimes think I am so anal about spelling & grammar, but in the century of spell check, there is just no excuse. If you don't care enough to hit the little ABC button, how much can you care about your business? A constant pain of mine is my real estate agent who can't even copy & paste the copy I provide him!! Even the great '' can't help that!

I wonder what the public's perception of misspellings in real estate is? Kirsty, have you ever run a survey on this topic?
I wonder how many home sellers will choose an agent (or NOT choose!) based on whether they got their spelling right?

Troy - firstly, love you for calling great! Secondly, I know agents who are so time poor that they wouldn't think they have time to spell check! Ahh what a false economy.

Christina, good call - in fact you've inspired me to do a bit of a survey on real estate agents. Thanks!


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