What’s In A Name?

“Hello Crusty” read the first line of the email sent to me from a senior exec last week. Now – I’m used to (and can fairly readily excuse) the odd “Kristy” I get via email (my name is Kirsty, not Kristy, Kristen, Kirsten, Kirsti or the litany of others I get called). But “Crusty”!! That was a first and a typo that cracked me up.

But while I was chuckling away at my new name (I’m printing up new business cards as we speak) it reminded me that you can read as many business blogs about the most complicated and exciting business concepts in the world, but if you can’t get the basics right (like: spelling someone’s name correctly, adhering to a client’s preferred method of contact, displaying your opening hours on the front of your retail store, responding to emails within a specified period of time) what’s the point?

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By Kirsty Dunphey with 3 comments