Sunday, January 24, 2010

12 Too Easy Ways To Improve Your Customer Service.

1. Find out your customer’s birthday and incorporate a way to surprise them that also benefits your business
2. Have a trusted friend or advisor you trust walk through your business and comment on anything they don’t love
3. Have a friend call your business with an enquiry while you listen on speaker phone
4. Learn to love complaints. Keep a log of any complaints and actually do something to ensure they don’t happen again.
5. Systematically ask your customers what they like and don’t like about your business
6. Work out a way to give your clients a gift that costs you nothing, but gives them value. The easiest way is through a strategic alliance with another business who wants access to your clients, ie: a photographer, coffee shop, restaurant, video rental store, homewares store etc.
7. Acknowledge every customer as soon as they walk in your door (even if you can’t see to them immediately – a smile costs nothing)
8. And on that note… Smile. When you see customers. When you’re on the phone. When you’re in the street.
9. Make sure customers can identify who your staff are (uniform, name tag, groovy apron, funny hat – doesn’t matter how!)
10. Clearly display your opening hours on your front window and website. There’s nothing more frustrating than standing outside a place of business clueless as to when it opens.
11. Get back to emails promptly (set a minimum standard in your workplace and make sure everyone knows it).
12. Send awesome Christmas cards that are personalised and let people know you actually took the time to think about THEM not just about getting the cards done.

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By Kirsty Dunphey with 2 comments


Really nice article Kirsty. The importance of customer service these days can't be stressed enough, so many businesses tend to overlook those aspects in futile efforts of cost cutting. I guess what they fail to realise is without customers they effectively terminate survival of their business too.

Again, good piece of information!

Ricky Nair

Thanks Ricky - glad you enjoyed it!


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