Wednesday, January 27, 2010

What’s in a name?

You don’t enjoy lunch by having a “Big Kroc”, even though Ray Kroc is the one really responsible for the McDonalds burger you’re chomping into, not the McDonalds brothers.

And you don’t slip on a gorgeous pair of “Tamara Mellons” to accentuate your calves, it’s Jimmy Choos the ladies desire, even though Tamara Mellon is the founder and driving force behind the Jimmy Choo company.

Even Betty Crocker wasn’t Betty Crocker! She was Marjorie Husted, and in this case Betty doesn’t even exist the name just sounded “cheery”.

So just because you work under an organisation that sports another’s name or identity be it a Harcourts, a Ford, an Ernst and Young or Jones Local Family Store – it doesn’t mean you can’t capture that branding and make it your own.

You can be Jill Jackson the amazing agent who is the first thing people think of when they think “real estate” or “LJ Hooker” in your area.

You can be Tom Bakerson who buys the company “Smith Records” and takes it to the world by making it your own.

In short, anything’s possible under any name. Now I’m off to answer a call on my iJobs phone…

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By Kirsty Dunphey with 2 comments


i definitely agree that it has to be about the person Kirsty, but what about when setting business names? You always seem to come up with creative names, how did you come up with some of these names? Was it a lightbulb moment? :)

Hey Skye

Lightbulb it was for almost everything... I'm now even moonlighting names for other people!!

I say just have fun with it!


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