Polar Perspectives

I was having dinner with 4 girlfriends last night and we were talking at length about those of us in the group who are control / neat freaks (3) and those who are more “relaxed” on that front (2). Funnily enough, of the 5 of us, 4 of us are married to our direct opposites in this respect.

As I type this I’m sitting in my pajamas without a scrap of makeup on at 10.00am in an unmade bed wearing ugh boots. You may have guessed I’m one of the 2 in our group who is on the more relaxed front. That said, I’m married to an amazing man who can’t comprehend an unmade bed at 10am!

How is it that so many of us end up paired up with someone who in many respects is our polar opposite?

One of my fabulous business partners – is also my opposite in many respects. And what drives her insane about me (I’m big picture, she’s detail, I’m get the job done at 80-90%, she’s perfection, I’m functional tidiness (ie: I just need to be able to find the things I need), she’s neatness overall) is also what synergistically makes us a good team and has done for many years now.

One of the biggest problems I had when I originally started looking for staff was that I was drawn to “mini-me’s”. Not surprisingly hiring myself almost always ended in disaster. Why wouldn’t it – I wouldn’t be satisfied working for me!

In the same way that many people marry their opposites, a good business needs people who come from different places, people who approach problems in different ways and people who view the same thing differently. Get over the minor conflict and learn to embrace the differences as the blessings they are and your business can only benefit.

By Kirsty Dunphey with No comments

Scum Sticks…

I was watching my little girl drink her bottle tonight and something hit me. When she’s having a bottle of milk… if she drinks it all quickly, the milk slips right out of the bottle and into her mouth leaving the bottle almost completely clean when she’s done. If however she dawdles, takes her time, plays with the bottle, or doesn’t finish it and it goes back into the fridge – the milk has time to settle. A scum builds up around the bottle. It’s harder to clean, harder to remove and if it’s not cleaned off completely of course it would only grow bigger and, for want of a better word, more scummy next time. Now while you clearly wouldn’t leave milk residue in a child’s bottle, it reminded me of the way I’m left feeling when I hang around some people. Negative people specifically. I feel scummy. The longer I’m around them, the more scummy I feel, the more residue builds up. The longer I allow myself to be surrounded by people who make me feel scummy, the harder it is to release and cleanse myself of the situation. A colleague lamented to me this week about a difficult client. I gave her a way to politely and respectfully resolve the situation and told her to “release” the client. “I can’t!” she replied “she’s at me all of the time!” You know why this client was at her all of the time? Because she’d let the milk settle. She’d gotten scummy and hadn’t cleansed herself of the situation. I was clear that she wasn’t going to be able to please this client the first time we met her and that point in time I removed myself from the situation. My colleague wanting to please everyone (a comment she made herself) had allowed the relationship to continue too long unchecked and the residue was now too difficult to clean. We’ve all been there – maybe a friend who brings you down, a colleague who works in the bleakest pit of despair right next to you or a client you simply cannot please. Who do you need to release yourself from?

By Kirsty Dunphey with No comments

Stuff up or time to give stuff up?

I just got an email apology.

It was from a photography blog I had subscribed to saying that they hadn’t clicked a certain button to make my email subscription happen and therefore I wasn’t getting their updates.

It didn’t end there though, as an apology, the photographer included a gift book (pdf version) which I’ve already started reading and am really enjoying.

Now, getting down to the bare facts, the photographer could have simply clicked the button, fixed the problem and I probably would have been none the wiser.

But she owned up, she coughed up (something of value to me that didn’t cost her anything) and I’m now a more loyal fan than I was before the stuff up.

What could have been a negative or a nothing, is now a big positive.

Have you stuffed up lately? (Who hasn’t is probably a better question?) Is it time to own up and fix the situation and make it a positive, or fix it in silence? The choice is yours, but I know which solution I enjoyed the most this time.

PS – the blog is http://blog.brookesnow.com/ and she doesn’t just write about Photography – in fact our guest article is from her this week in our newsletter.

By Kirsty Dunphey with 2 comments

Dads play differently to Mums

My little girl loves playing with her Dad. It’s different to playing with Mum. Sometimes it’s faster, more exciting, louder. Is it better? At times, I guess it is. Sometimes Mum’s way is best.

I’ve watched with interest as a Dad in my swimming group does the exact same exercise with his little boy that his Mum does. Only where Mum swishes Hayden side to side in a rhythmic calm fashion, Dad swooshes fast left – right – left suddenly. Hayden calmly enjoys Mum’s interaction and giggles with glee at Dad’s.

As someone who owns one real estate office with 2 other people and another with 4 other people I’ve seen the same thing with staff in our offices responding differently to each different leader.

Some interact as friends, others as confidants, others are the go to person when something needs fixing, others are the expert in different areas, others are feared (slightly!) and some are respected more or less on different topics.

Everyone has her own leadership style. Mine has certainly evolved over the years and is completely different to 21 year old me when I was so desperate to prove that I was old enough / experienced enough / tall enough (!) to lead.

Interestingly, there are people who are leaders in our office who aren’t business owners. They’re leaders because of the open and honest way they communicate. They’re leaders because of their knowledge. They’re leaders because their opinion is respected.

What’s your leadership style? More importantly- what do you wish your leadership style was?

Pick a few words from this list that you wish people through about when they considered you as a leader:

Accountable, Dependable, Ethical, Moral, Honest, Trustworthy, Respected, Knowledgeable, Helpful, Compassionate, Caring, Experienced, Wise, Expert, Dreamer, Vision, Leads by Example, Involving, Well Planned, Fair, Integrity, Gives Credit, Humble, Open, Creative, Dedicated.

Now – why not ask your team to anonymously list up to 5 words they think relate to you as a leader. Is what’s coming back to you representative of what you would like to be putting out?

By Kirsty Dunphey with No comments

Pace your Passion

I’m so fortunate to have a child who loves to read. Well, she’s only 13 months, so right now she loves to be read to. She’s obsessed with books with flaps to fold down, things to move or touch and shiny bits.

She’s also newly fascinated with turning the pages. So much so that she’ll turn them quicker and quicker laughing more and more and all the while making it impossible to read the words, or for her to fold down the flaps she loves so much.

Bless her, in finding one part of the process she loves she’s missing the other parts (for now).

In watching my daughter’s frantic pace it reminded me of times in my career where I’ve discovered a passion for part of a job. I’ve then proceeded to do that part to the best of my ability, with all of my passion, only to sweep other parts of the job (that I didn’t enjoy as much) to the side, forgetting, delegating or under-loving that part of the role. Only problem is, just like my daughter, in doing this you miss the whole story.

The ice cream sales person who loves to sell and create beautiful tasty treats, but doesn’t like to clean their workspace ends up in trouble.

The property manager who loves to interact with clients, but hates to write a proper condition report ends up in trouble.

The travel agent who loves to book exotic locations, but doesn’t dot the I’s on getting the dates right… well we all know where he ends up!

If you just want to turn the pages, you miss the book. Very few of us have such a specialized job that we’re going to love each and every part of it, but what if you just blitzed through the mundane and reveled in the exciting? What if you get the boring stuff done first, and leave the stuff you’re passionate about for the best part of the day? End on a high note, not on a hiding note!

By Kirsty Dunphey with No comments

Perfect is Passé

I’m getting quite into my photography at the moment http://www.facebook.com/GreenEyedGirlPhotography). One cool thing about photography? It’s teaching me that perfect can actually be a bad thing.

These days digital cameras are a gazillion megapixels with all sorts of auto focus and crystal clear clarity – and yet, my eye is still drawn to photographs with artificial imperfections added. Added grain, lens distortion, holga effects – all imperfections that technology could have done away with, but that I still adore looking at.

With technology you can perfectly email all 456 of your hot leads the exact cookie cutter email right now, or you can write ten of them an imperfect hand written card (only slightly above readable if you’re me!) and get a stronger and more real response from the imperfection.

You could perfectly create and send a text message to all your employees in about 5 seconds. Or you could pick up the phone and speak to one of them and create a real connection despite the fact that you might have (in my case I always seem to have!) a child babbling in the background.

You could perfectly inbox every contact you have on LinkedIn with something they may not all to hear about, or you could take the time to personalize a message to a client who will really value the contact.

Perfect ain’t all it’s cracked up to be. Personal is. What’s your choice today?

By Kirsty Dunphey with 1 comment

Where is that place?

I was watching a television advert on my local Tasmanian station last night advertising a gorgeous tropical looking resort.

My husband and I both instantly looked at each other and said it looked awesome. We waited to see where it was. No location was named. We had recorded the program we were watching, so we rewound the advertisement back, still no location.

We then googled the address only to find out it was in Bali! As gorgeous as it was, having to google it to find out the location (and instantly finding 10 other ways to book accommodation there) was I’m pretty sure not what the travel agency had in mind while running the advert.

It reminded me how easy it is to get so caught up in a concept that you miss the obvious. I’ve done it myself getting a few thousand brochures printed only to find out they didn’t have important information on them.

So the next time you’re working on an important piece of marketing – have fresh eyes take a look at it and give you some feedback. Form your own little advisory committee of people (with some preferably outside your industry) who will run their eye over something and give you their (honest!) feedback.

By Marjorie with No comments

Tell me your secret!!

“Tell me your secret!!” said the text message from a former staff member after I wished her a happy birthday for her daughter. It came after I’d also wished her husband and son a happy birthday in the past few weeks.

She knew she must have told me her family member’s birthdays but couldn’t remember how. I reminded her of the “magic form” she’d filled in for me when she first started working for us which told me the important birthdays and anniversaries in her life as well as her favourite flowers, restaurant, chocolate etc.

Most people write down that information on day one of working with us and then, in amongst the wave of other information they get exposed to that day, promptly forget.

Then all I have to do is refer to a trusty little excel spreadsheet once a week that I keep on my desktop and I suddenly look like I have a magic crystal ball (and a fabulous memory).

Thanks to Rick Deluca for the idea and for making me look like a memory superhero.

(And don’t feel like you can only do this for new team members – I had all my staff fill it in as soon as Rick taught me the idea – there’s no time like NOW!)

By Kirsty Dunphey with 1 comment

Where do you come from?

Some years ago I went with two girlfriends to spend a week at a health retreat. The three of us stayed in exactly the same accommodation, ate the same meals and had the same opportunities in terms of what fitness experiences or treatments we chose to partake in – and yet, each of us had a completely different week.

One friend, heavily pregnant at the time took the week to relax and rest indulging in morning tai chi, long naps and hours spent recharging. The other friend had a very emotionally introspective week with treatments and other reflective sessions. I spent the week working out till I nearly passed out, reading heaps of books and forming a growing obsession with the customer service flaws in the retreat.

Same opportunities, completely different experience because of where we each were in our lives at that time.

This week I read some feedback about a real estate agency that has now closed down stating “XXX Real Estate were the best agency I ever dealt with and it’s a shame they’re no longer in business”. Yet, I’ve had other people tell me how furious they are at this company.

Same company, two different experiences. So who’s right about what it was like to deal with that company?

Probably both parties. It may have been the different person they dealt with, but I also think it could also have been what they brought to the experience.

A person with an investment property who has had a terrible experience with a previous property manager is very likely to form a different kind of relationship with their new real estate agent (one that is less trusting, more jaded, more suspicious) than an investor who has had good previous dealings or has been referred to that agency by a fan.

A divorcing couple in the middle of a nasty break up are likely going to have a different relationship with their sales agent than a couple looking to upgrade to start a family.

What are your clients bringing to the relationship before you even have a chance to impact on them? How can you work to form relationships with them even in the most trying of situations?

By Kirsty Dunphey with No comments

Pizzazz or Perfection?

I recently did a cupcake decorating class in preparation for my little girl’s

first birthday. We learned how to decorate three cupcakes, a face, a car on a

road and simple stripes.

As the fabulous instructor Sally showed us how to craft the intricate

decorations, 11 of the 12 people in the class, with the exception of a few

differing colours recreated in excruciating detail the cupcake they were being

shown how to create.

Me – I went a bit off course. Instead of stripes I had a go at a plaid pattern

(with limited success). Instead of a classic 2 box car design, I had a go at a

sportscar with a middle aged driver with a comb-over. Instead of a bun on the

head of my face, my cupcake chick had pony tails and a cheeky grin.

I laughed when I got home thinking that my performance in this cupcake class is

pretty indicative of my work attitude as well. If you want something done

exactly the same way over and over again “perfectly”. I’m not your girl. I’ll

improvise, I’ll test new ways, I’ll get stuff wrong and sometimes I’ll come up

with something brilliant.

Would I want an entire team of “me” working at my company? Not in the least.

It’d be bedlam. We need perfectionists and pizzazers (sure it’s a word)-

what’s your style?

Now… if only I could find a way to incorporate a cupcake decorating class into

my recruitment process…

By Kirsty Dunphey with No comments

Out of Office or Out of Your Mind?

Each week when we send out our weekly newsletter we're inundated with replies detailing that people are "out of office".Now don't get me wrong, I love a good out of office reply, but we see some shockers here on a weekly basis.

Here's some of my least favourites.

1. The grammatically incorrect / spelled incorrectly reply. With spell check there's really no excuse.

2. The too brief reply. We got one simply saying "On leave <> - cheers". There's no space limit on most out of office systems - give a little more.

3. The reply that only lists a phone contact. If someone's chosen to email you, please, give them an alternate email contact (it's clearly their preferred method of contact).

4. The expired date. This one kills me. Joe is out of the office until 21 December (only it's 24 December now!) If you're going to put an out of office on - diarise to take it back off again!

5. The no end date. "I'm out of the office from 4.30pm Thursday". Until???

Out of offices I've loved:

Greetings and I hope you are well.

Just letting you know that I will be away on leave for the next few weeks and that my dedicated Finance Manager <> will continue to manage all matters during this time.

<> is fully across and briefed on all current and potential client needs so please feel free to call him on <> or email him on <> should you require any assistance.

My fellow Directors <> and <> will also be supporting <> during this time with any new or additional property investment finance or home loan needs.

Thanks for your continued support and I will be in touch on my return.

Regards,
John
<>

Hi there,

I trust that you are well!

I am currently on Annual Leave until the 20th June.

I will be clearing my inbox every 3 days. However if there is any urgent issue please call my mobile on +61 418 878 901

Take care and we will chat soon!

Many Thanks
Tina
<>

and my favourite for sales people that I've been mentioning in talks for years (and yes, I still love seeing it come across our inbox)


Hi,

As a salesperson I'm away from my desk for much of the day showing properties, dealing with clients and signing contracts.

It's my policy to check emails twice a day, but if you need me more urgently, please feel free to call me on my mobile <>.

I look forward to talking with you soon!

best wishes,
<>

Will your out of office be forgettable or useful? Embarrassing or memorable? Helpful or painful?

By Kirsty Dunphey with No comments

Would you invest in these guys?

So, these guys walk into your office and ask you to invest in their fledgling company. What do you think? First impressions?

If your answer is - I love pocket protectors and facial hair you'd be onto a winner. You'd have just invested in the original Microsoft team (see a fresh faced Bill in the bottom left hand corner?)

Now while this is clearly an old photo - it goes to remind me that first impressions aren't everything.

If you're going to a job interview, am I recommending wide lapels and orange tones? Probably not.

But if you're conducting a job interview, am I recommending you look past initial first impressions? Absolutely. I wrote in my book Retired at 27 If I can do it anyone can about a fabulous former employee who I didn't call back after a not so great first impression in a group interview (she was shy and faded into the background). Strangely, the next day she was in our office for a day's trial. I was confused. Turns out the girl I'd meant to call back had the same name as the girl who'd shown up. Not wanting to be rude we let the unexpected candidate work her trial and at the end of the day every team member she worked with insisted we hire her. First impression - not stellar. Lasting impression - Kim was and is one of the more exceptional young ladies I've ever worked with.

Where do you need to look past the first impression today?

By Kirsty Dunphey with No comments

Positively Pervasive

"I am staying positive," she said to me adamantly. I've been saying things to myself all day like "it can't get any worse than this!"

I wish that was some sort of a punch line, but the girl I was speaking to believed wholeheartedly that this statement represented her being “positive”.

She didn’t realize that it’s really difficult to phrase a positive statement around negativity.

It's like trying to motivate yourself to lose weight by saying that you want to be less fat today than you were yesterday. It's like trying to get positive about your education by saying you want to be less stupid.

I wrote in my book Retired at 27, If I can do it anyone can about keeping a journal of the high point of my day. Nothing else other than a one sentence statement indicating the high point of my day. I kept a journal for 3 years until seeing the high point became habit and something I could easily do.

I recommended it to a friend going through a hard time and then I saw her journal. Written on the front was “It’s good news week…. It can’t get any worse”. Arghgh!

I’ve been in a rut before where the world seems like it’s falling down around me. We all have. But I can assure you, fueling your mind with negativity ‘aint going to break you out of that rut.

We’ve all done the exercise where you close your eyes and try to pick everything blue around you (if you haven’t, do it now). Now open your eyes and all you can see is blue – pens, the sky, clothing. Your mind will gravitate towards what you focus on. What are you choosing to focus on?

So where to from here? Maybe each night when sharing dinner with a loved one, you share the high point of your day. Maybe you tweet it to the world or to me - @kirstydunphey. Maybe you email it to a friend. Recognise the highs, the positive moments and I assure you, they may start small and less frequent, but by choosing your focus there will be more and more to focus on.

By Marjorie with No comments

Hold the line…

I called Towns Shearing (an independent real estate agency in my home town of Launceston) today and was greeted by an extremely professional voice on the phone asking me if I wouldn’t mind holding for just a moment. Having started on the phones in a real estate agency I understood that she was likely fielding multiple calls and so I replied that I wouldn’t mind holding.

As soon as I was placed on hold I realised that I might do better just to call the agent I was after on his mobile and so I hung up the phone and did that, connecting with him straight away.

Surprisingly though, when I got off the phone to that agent I had a voice mail message from Daisy (the professional voce who had put me on hold only minutes earlier). On finding that I’d hung up, Daisy had called me back (their phone system had showed my number) to offer service.

While I had already had my enquiry dealt with and didn’t need to call Daisy back I was blown away by this extra level of service. How often have you left an organization superbly impressed after being asked to “hold the line”?

By Marjorie with No comments

It’s not you… it’s me.

So I got broken up with this week. Dumped. I’m even a little heartbroken.

Don’t worry – my marriage isn’t in jeopardy. A client broke me up with me.

I say “broke up with me” instead of “fired me” because I’m being dumped not because of anything I’ve done. The client still loves us. They’re not going to another service provider. They’ve just had a change in circumstances.

Now, I could present a wealth of service strategies on what to do to win back a client who is firing you, but I had to pause when I thought of what to do with the client who was simply ending our relationship with a “it’s not you, it’s me”.

So here’s the approach I took and I kind of based it on how I’d like someone to treat me if they actually broke up on me:

Step 1. I took it like a champ. I let the client know how disappointed I was, but that I understood their reasons behind their decision.

Step 2. I took a step back. I reflected on their reasons and offered a creative solution to work around their current situation. While I wasn’t sure it would work (it didn’t in this case) I was sure my effort would be appreciated (it was, with the client responding with “Thanks for always trying to work out a mutually beneficial solution though - it's really impressive”).

Step 3. I didn’t make the break up unnecessarily hard or convoluted. In short, I didn’t try and create any unnecessary hurdles to the client leaving. I made the transition as easy for them as possible. Why? Because they’ve now just reverted from being a current client to… a future client.

They’re back on my prospecting list and as much as it took me 2 years to get them on board in the first place, I’ll keep working until they’re a current client again.

Stay tuned.

By Kirsty Dunphey with No comments

Confidence is the ultimate sexy

Kia Orana (Hello, welcome in Cook Islands Maori).

I recently visited the tiny island of Aitutaki in the Cook Islands. There I saw a local show highlighting the culture of Aitutaki in dance, singing, drumming and great humour.

Watching the tiny kids dance was a highlight and it’s fabulous to see that the gorgeous Polynesian culture here is being maintained and appreciated. The most interesting thing for me however was an older female solo dancer later on in the night.

As she walked to the middle of the raked sand performance area I noted that by “traditional” standards she wouldn’t have been someone that I would have rated as show-stoppingly gorgeous. As she started to dance I felt a shudder go through me as I watched her less than flat stomach start to roll and gyrate. Instantly I placed myself in her position and knew that were I clothed as such, and dancing as such, I’d be wrought with fears of what people were thinking of my stomach, my thighs, my arms.

Mere seconds into her performance however I realized that the entire crowd had hushed – the first time for the evening. All eyes were on this solo dancer. Unlike many performances, she maintained next to no eye contact with the audience - she was lost in the dance. A knowing smile beamed from her lips and with every hip sashay, booty shake or divine hand movement she exuded the utmost confidence and conviction. She was incredible. Right then and there she was perhaps the single most gorgeous and sexy creature I’d ever seen.

How did she go from someone I wouldn’t have looked at twice to someone utterly captivating? Confidence. Skills. Conviction.

How does a young real estate agent go from someone you’d be hesitant to lend your car to, to someone you’d feel confident handling the sale of your biggest asset? Confidence. Skills. Conviction.

How can you start to inspire more ease in your clients and more desire to be around you as a business person (or even just a person for that matter!) You know the answer.

By Kirsty Dunphey with No comments

I don’t know?

I don’t care how smart, talented, trained or educated you are, in your professional life time and time again, you’re going to be hit with questions to which you don’t know the answers.

A real estate agent showing a house will be asked about the energy efficiency of an appliance, or an accountant will be asked about an obscure tax law, a police officer will be questioned about a portion of legislation they’re not familiar with.

And many of us will feel a sinking feeling when we’re asked that tricky question. No one likes to say “I don’t know”.

So my advice – don’t.

Instead say… “Is that important to you?”

For example, a real estate agent showing a house is asked what type of insulation is in the roof. Reply – is that important to you? Oftentimes the is “not really” – people are just filling space with conversation and asking may save you a random fact finding hunt over something of no importance to the person asking the question. If however the answer was – Yes, my son has allergies to XXX you could reply – ok, I’ll find out and let you know and you’re further educated as to why the person wants that information and can more specifically track down the correct answer.

Or perhaps try… “Great question, let me find out for you”

Rather than, I don’t know, this leaves the person with a little pat on the back (for a great question) and provided you do what you say you’re going to (find out the answer) you’re golden.

You might try… “Judy in our organisation is our specialist on that, let me find out her thoughts”.

An easy way to retain credibility and to make the person feel as though you’re valuing their question by seeking counsel from someone who is a “specialist”.

So let’s ban “I don’t know”, but recognise that the other fabulous thing about feeling the “I don’t know” dread is that next time you’re asked that question – you’ll know!

By Kirsty Dunphey with No comments

Sweep the floor with service…

As I write this I’m visiting the spectacular Cook Islands. We’ve just had a visit from the complex’s handyman as our air-conditioning was making a bit of a strange noise.

He arrived, fixed the problem and went on his way. I thought it was strange as he disappeared as he didn’t even say he was done and was leaving.

But then he returned, and where his ladder had been, he started to sweep. There had been some minute dust and debris knocked as he was doing his work and he swept the floor beautifully clean. With a smile and a wave he was then done.

Simple, thoughtful service that made a lasting impression. His sweeping, was a clean sweep in the service stakes on this trip so far.

In my industry: real estate, this might be as simple as offering to take your shoes off at any front door you come to. A hairdresser might offer every client a drink while they’re having their hair done. A waitress might take time to get to know a child by name.

What can you do today that charms, surprises and delights?

By Kirsty Dunphey with No comments

Attention Detention

This morning my husband was getting my little girl out of bed as I walked past the door to her room half asleep and groggy. Moments later – tears.

Confused I walked back into the room only to discover I was in fact the cause of the tears.

As I’d walked past the doorway my little girl had seen me and had sent a huge smile my way. Without any acknowledgement from me as I disappeared – tears ensued.

After revelling in my parenting fail and smothering my tiny one in masses of kisses it hit me that

I’m guilty of doing a similar thing in the workplace at times.

Despite knowing that how many people need praise and recognition in a workplace – I’m sometimes a blur of emails and tasks and instructions.

When was the last time you stopped to acknowledge someone in your workplace? A smile, a moment or a word of praise missed might not result in tears in your workplace (who knows it might if missed too often), but think of the added benefits to the working atmosphere if you remembered to do it more often.

Who needs your attention right now?

By Kirsty Dunphey with No comments

If you haven’t read Rework by Jason Fried and David Heinemeir Hansson yet – go buy a copy, it’s simple and brilliant and has made me significantly rethink a lot of the way I do business. Page 70 Rework of says “Build half a product, not a half assed Product.”

I love this statement and the simple truth around doing a smaller portion of work well rather than trying to be everything to everyone. It’s the reason our real estate agency Elephant Property does one thing – residential property management – instead of trying to do commercial and sales and 5 other things half assedly.

It’s the reason ReallySold just helps real estate agents write better ads. The original concept that spawned ReallySold started as a website that offered about 60 different training and assistance features to real estate agents. As I was going through the planning stages for my behemoth real estate training site, the component that helped agents write awesome ads was the 1 in the 60 that I was the most excited about. It could also be implemented quickly and done well. In that instance I built 1/60th of a product – but it was the right choice.

Are you trying to do too much? What’s are you best at? What can you astoud and wow people by doing? What can you be a rock star at?

By Kirsty Dunphey with No comments