Friday, October 19, 2007

Book Review - You Inc. By John McGrath

A concept brilliant in its simplicity

I've always thought that a book has the power to change your life if it gives you even just one idea that you can take away, twist and incorporate into your life. That idea for me in You Inc was when John talks about a fabulous restaurant he once ate at. The restaurant took the time to actually call its clientele the day after they had dined to get feedback and ensure that they'd had a great time and meal. How did they get their phone numbers? Well they already had them from their reservations list. I loved this concept, it's simple, but brilliant. Most restaurants get phone numbers of people who make reservations and then do nothing with them! I've never had a call after dining at a restaurant and I know the impact it would have on me to receive that call. It made me want to run out and twist this idea into my own business (not a restaurant) straight away.

By Kirsty Dunphey with No comments


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