Everyone needs a … Matt

I remember the moment clearly. About a decade ago, my childhood friend Matt sat patiently trying to explain to me that I would love mobile phone text messages if I just gave them a chance.

With my goldfish like attention span dominating my vision that day I spat back at my good friend that I would not love text messaging, that I would certainly never need to text message and that I did not want to hear anything further on the subject.

Fast forward to today and not only do I conduct business via text messaging, it’s a vital tool for me socially – in fact I even hate speaking on the phone these days I like to text so much. To top it off, without text messaging, the courtship between my husband and I probably wouldn’t have progressed farther than our first hello!

It was in the next few years after my texting habit took hold I realised that, if you’re like me and not on cutting edge of what is about to be cool, you need a “Matt” in your life.

Your “Matt” will be that person who is right on the edge of the latest technology, who knows what’s about to be cool before the masses do and who is generous enough to share that knowledge with you.

My Matt was the one who introduced me to my laptop (and my husband and brother’s to theirs), ipods, blogging, podcasting, facebook, skype, feedburner and so much more! Matt has also asked that I mention that he is working on edging me towards a mac as my new computer.

If you’re not on the edge (as I’m not), how can you find someone who’s out there to advise you?

If you’re a business looking to tap into that edge, how can you find ways to start influencing those “Matt” people who see the next trends before they happen?

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By Kirsty Dunphey with No comments