Thursday, October 4, 2007

Work Smart – I Don’t Think So!

If I hear one more success story spout the advice – “work smart, not hard” to a wanna-be entrepreneur I might scream. To everyone out there reading this: if you want to start your own business, in my opinion this is the WORST advice you can take.

Starting a small business in Australia, the odds are against you. If you start out with the plan to “work smart, not hard” I believe those odds will skyrocket in a not so positive direction.

When you start your own business it will be fuelled by your passion, your sweat, your desire, your hard work. Am I saying “don’t work smart”? Of course not! I’m speaking from experience and saying that if you think you can ONLY work smart at the beginning I think you’ll be in for a rude shock.

To me the path to success for a new entrepreneur goes like this:

Start: Work hard, hard, hard
Next:Keep working hard, hard, hard and once you have somewhat of a clue, start to incorporate the “smart”
Later:This is when you can look to eliminate as much of the hard as you can by being the smartest cookie in the packet – but it doesn’t come immediately.

Please don’t start a business unless you’re prepared for the “hard” – but always be on the lookout to incorporate the “smart” as you go along.

Sign up to Kirsty's weekly email online at:

By Kirsty Dunphey with No comments


    • Popular
    • Categories
    • Archives