Friday, March 7, 2008

Book Review - Buzz Marketing by Mark Hughes

Fun, Fun, Fun

Hughes does a great job of making this book about buzz fun, light and cohesive. It intertwines awesome buzz examples from a multitude of industries, with the authors personal experiences predominantly through some very cool marketing of, while also spelling out Hughes’ rules for buzz (not just examples – so that you can easily translate to your own industry!) The chapter on Britney gave me a giggle in light of current events, but not to worry, this book is so good I’ll definitely be paying it some very positive buzz.

Sign up to Kirsty's weekly email online at:

By Kirsty Dunphey with No comments


    • Popular
    • Categories
    • Archives